Persona terms & conditions

This website is provided by Home Group Limited on behalf of Persona and your use of this website is subject to these terms and conditions.

This website is provided by Home Group Limited on behalf of Persona and your use of this website is subject to these terms and conditions.

By accessing our website or any part of it, you acknowledge that you have read, understood and accepted these terms. No other terms shall apply to your use of our website.


These terms and conditions (Terms of Website Use) govern your use of our website,

By using our website, you accept these Terms of Website Use in full. Accordingly, if you disagree with these Terms of Website Use or any part of these Terms of Website Use, you must not use our website.

You must be at least 18 years of age to use our website. By using our website or agreeing to these Terms of Website Use, you warrant and represent to us that you are at least 18 years of age.

Information about us

Persona it's your home – registered trade mark of Home Group Limited (charitable registered society no. 22981R). Home Group Developments Limited (registered in England Company no. 4664018) is a subsidiary of Home Group Limited. All copyrights and other intellectual property rights subsisting in this website and its contents are the property of Home Group, (including, but not limited to, all texts, documents, brochures, graphics, logos, trademarks, product names, images, website design and layouts). Any reproduction, transfer, modification, utilisation or publication of the website or its contents in its whole or part in any form, (including, but not limited to, framing, incorporation into other websites or other publications) for any public and/or commercial purpose is prohibited without the prior written consent of Home Group. © Home Group 2020

If you have any questions regarding the website or these terms and conditions please contact the Persona Sales Team using the contact information on the Get in Touch page.

Copyright, trademarks and other intellectual property rights

  • Copyright (c) 2020 Home Group Limited.

  • Subject to the express provisions of these Terms of Website Use: (a) we, together with our licensors, own and control all the copyright and other intellectual property rights in our website and the material on our website; and (b) all the copyright and other intellectual property rights in our website and the material on our website are reserved.

  • The trade name “Home Group”, our logos and our other trademarks are trademarks belonging to us. We give no permission for the use of these trademarks, and such use may constitute an infringement of our rights.

  • Any third party registered or unregistered trademarks or service marks on our website are the property of their respective owners and, unless expressly stated otherwise in these Terms of Website Use or on our website, we do not endorse and are not affiliated with any of the holders of any such rights and as such we cannot grant any licence to exercise such rights.

  • Nothing in these Terms of Website Use shall operate to transfer any intellectual property rights from us to you. Any goodwill derived from the use by you of our intellectual property rights shall accrue to us.

  • You must not use any content from our website to market any property for sale or letting on any property portal or other site without our express consent, or use the content on the website in such a way as to imply that you are acting as our agent. You must not use our content in any way which may imply that you have been authorised by us to do so, or that you are our agent or represent us in any way, unless you have our express written consent.

Your privacy and personal information

Your privacy and personal information are important to us. Any personal information that you provide to us will be dealt with in line with our privacy policy, which explains what personal information we collect from you, how and why we collect, store, use and share such information, your rights in relation to your personal information and how to contact us and supervisory authorities in the event you have a query or complaint about the use of your personal information.

  • Our privacy policy is available here and cookie policy is here .

Content and licence to use website

You may:

  • view pages from our website in a web browser;-
  • download pages from our website for caching in a web browser;
  • print pages from our website;
  • stream audio and video files from our website; and
  • use our website services by means of a web browser, subject to the provisions of these Terms of Website Use.

Our website is intended for use only by those who can access it from within the UK. If you choose to access our website from locations outside the UK, you are responsible for compliance with local laws where they are applicable.

Except as expressly permitted by clause 5.1 or the other provisions of these Terms of Website Use, you must not download any material from our website or save any such material to your computer.

Except as expressly permitted by these Terms of Website Use, you must not edit or otherwise modify any material on our website.

Unless: (1) required in line with Freedom of Information legislation; and/or (2) you own or control the relevant rights in the material, you must not without or prior written consent:

(a) republish material from our website (including republication on another website);

(b) sell, rent or sub-license material from our website;

(c) show any material from our website in public;

(d) exploit material from our website for a commercial purpose; or

(e) redistribute material from our website.

Prices - Prices displayed on our website indicate our proposed selling price at the time that the information is uploaded but may not be the final price payable for a particular property. We reserve the right to change these prices at any time. The prices given on our website do not necessarily mean that similar properties within the same development have sold at the price shown.

Images and specification - Any photographs or computer generated images on this site are intended for illustrative purposes and should be treated as general guidance only. Views of developments or surrounding areas may be stylised and should not be taken to represent a particular development or location. Images may include optional upgrades available at additional cost. The specifications shown on the website are the proposed specifications but may be subject to change as necessary and without notice. The specification detailed on the website is not intended to form part of any contract or warranty unless specifically incorporated in writing into the contract. For full specifications of any of particular homes please liaise with a member of our Sales team.

Floor plans - Floor plans are intended to give a general indication of the proposed floor layout only. The sizes and layouts of kitchens, furniture, wardrobes and floorplans are only for guidance purposes. Dimensions should not be used for carpet or flooring sizes, appliance spaces or items of furniture. Drainage, heating and electrical layouts may vary. Balconies may vary in size and window arrangements may vary from those shown.Dimensions are not intended to form part of any contract or warranty unless specifically incorporated in writing into the contract. For details of the layout of our properties, please liaise with a member of our Sales team.

Site plans - Site plans are intended for illustrative purposes only and should be treated as general guidance only. The layout of a site may change as the construction progresses; this may include alterations in parking arrangements, social/affordable housing, commercial buildings/space, retail buildings/space, play areas, landscaping proposals and public open spaces. Site plans and landscaping proposals are not intended to form part of any contract or warranty unless specifically incorporated in writing into the contract.

Maps - Maps on our website showing the location of our developments may be stylised and show only the approximate geographical location. Written statements describing the location of a development may only describe the approximate geographical location. They may not display the precise location of properties; nor should they be taken to indicate the location or status of rights of way, highways, transport links or other geographical features. Maps are not to scale. Descriptions of road and public transport routes, distances and connection times are based on publically available timetables. Journey times are approximate and may not include an allowance for the amount of time needed for walking between public transport or for any delays to services or future alterations to services.

Acceptable use

You must not:

(a) use our website in any way or take any action that causes, or may cause, damage to the website or impairment of the performance, availability or accessibility of the website;

(b) use our website in any way that is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity;

(c) use our website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software;

(d) conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to our website without our express written consent;

(e) access or otherwise interact with our website using any robot, spider or other automated means, except for the purpose of search engine indexing;

(f) violate the directives set out in the robots.txt file for our website;

(g) use data collected from our website for any direct marketing activity (including without limitation email marketing, SMS marketing, telemarketing and direct mailing);

(h) circumnavigate the navigational structure of our website to obtain or attempt to obtain any materials, documents or information through any means not purposely made available throughout our website; or

(i) attempt to gain unauthorised access to any portion or feature of our website, or any other systems or networks connected to our website or to any of the services offered on or through our website by hacking, password mining or any other illegitimate means.

You must not use data collected from our website to contact individuals, companies or other persons or entities.

You must ensure that all the information you supply to us through our website, or in relation to our website, is true, accurate, current, complete and non-misleading.

Limited warranties

You acknowledge that we provide our website to you free of charge and accordingly:

(a) content is provided for your general information purposes only and to inform you about us and our products and news, features, services and other websites that may be of interest. It does not constitute technical, financial or legal advice or any other type of advice and should not be relied on for any purposes and we make no representation or warranty as to its accuracy or completeness;

(b) we do not warrant or represent: (1) the completeness or accuracy of the information published on our website; (2) that the material on the website is up to date; or (3) that the website or any service on the website will remain available;

(c) we reserve the right to discontinue or alter any or all of our website services, and to stop publishing our website, at any time in our sole discretion without notice or explanation. Save to the extent expressly provided otherwise in these Terms of Website Use, you will not be entitled to any compensation or other payment upon the discontinuance or alteration of any website services, or if we stop publishing the website; and

Limitation of liability

Except for any legal responsibility that we cannot exclude in law (such as for death, personal injury or fraud) or which arises under applicable laws relating to the protection of your personal information, we are not legally responsible for any losses which:

(a) were not foreseeable to you and us when these Terms of Website Use were formed;

(b) were not caused by our breach of contract and/or or of any other legal duty which we owe to you;

(c) arise from any event or events outside of our reasonable control;

(d) relate to business losses, including (without limitation) loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill.

You are reminded that purchasing a property is a major financial commitment. You should take all reasonable steps to ensure that the property you are proposing to purchase is suitable for your needs in all aspects. You should not rely solely on the material on this website and should seek appropriate professional advice. The material on this website should not be taken as a substitute for making your own enquiries including but not limited to site visits, discussions with our Sales team, independent legal and financial advice.

This website does not constitute an offer to enter into any form of negotiation or agreement in respect of any of the developments or properties; nor does it constitute a representation that any specific property or development will remain open for acquisition for any specific period of time.

Third party websites__

Our website may include links to other websites owned and operated by third parties. Such links are provided for information only and are not recommendations or endorsements by us of those linked websites or information you may obtain from them.

We have no control over third party websites and their contents, and: (a) if you are a consumer, we accept no responsibility for such third party websites or their contents (or for any loss or damage that may arise from your use of them), other than as provided for by clause 8.1);

Breaches for these terms of website use

Without prejudice to our other rights under these Terms of Website Use, if you breach these Terms of Website Use in any way, or if we reasonably suspect that you have breached these Terms of Website Use in any way, we may:

(a) send you one or more formal warnings; (b) temporarily suspend your access to our website; (c) permanently prohibit you from accessing our website; (d) block computers using your IP address from accessing our website; (e) contact any or all of your internet service providers and request that they block your access to our website; or (f) commence legal action against you, whether for breach of contract or otherwise.

Changes to the terms and conditions

We may vary these terms and conditions at any time, to reflect changes in the law, our services or the website. Your use of the website shall be deemed to indicate your full acceptance of these changes. If you do not agree to be bound by these changes, you should not use the website.

Changes to the website

We may change the format or content of the website at any time. We will endeavour to ensure that the website is operational at all times but it may be suspended or discontinued for support or maintenance work in order to update its content or for any other reason. Access may be terminated either in relation to specific users or generally at any time and without notice.


Severability. If a provision of these Terms of Website Use is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect. If any unlawful and/or unenforceable provision of these Terms of Website Use would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect.

Rights of third parties. No one other than a party to these Terms of Website Use has any right to enforce any of its terms.

Disputes. We will try to resolve any disputes with you quickly and efficiently. If you are unhappy, please contact us as soon as possible.

Law and Jurisdiction.

(a) These Terms of Website Use shall be governed by and construed in accordance with English law. Any disputes relating to these Terms of Website Use shall (subject to clause 18.4(b)) be subject to the exclusive jurisdiction of the courts of England.

(b) If you use our website as a consumer (as defined at clause 3.2), this clause 18.4 shall not have the effect of depriving you of the protection afforded to you by mandatory provisions of the applicable laws regulating the choice of the governing law and/or jurisdiction in consumer contracts. For example, if you live in Scotland, you can bring legal proceedings in respect of these Terms in either the Scottish or the English courts, and if you live in Northern Ireland, you can bring legal proceedings in respect of these Terms in either the Northern Irish or the English courts.

Keen to find out more?

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