Step onto the property ladder in style with Persona Homes' contemporary new builds and choice of ownership options.
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Own your home, your way
With a choice of ownership options and plenty of support for buyers, we’re here to make your homeownership dreams a reality.
Step onto the property ladder faster
We love shared ownership as much as we love private sale - find the ownership option that gets you where you want to be.
Find your dream location
From trendy city-centre apartments to cute country cottages, Persona Homes has it covered with dozens of desirable locations across the UK.
Add the personal touch
Our passionate team will help make your new home experience unique to you.
Get brilliant value for money
We don’t skimp on space - our homes are all about airy open spaces and extensive floor plans.
Personify our wellbeing and rewards membership
Everyone deserves a home
That’s why Persona Homes reinvests all profits into our social enterprise, Home Group. When you choose to make one of our houses your home, you’re helping us provide housing and care services to thousands of vulnerable people across the country.How your money provides homes for others
Dare to daydream
Your ideal home could be closer than you think. See where Persona’s stylish developments could take you.
Watling GrangeAngram Avenue, Harrogate, HG3 2GT
Find your way to buy
There’s more than one way to own a house. Alongside outright sale, we offer:
Purchase a portion of your home and increase your share whenever works best for you.
Use your current home as partial payment for one of our new builds and avoid the property chain.
First-time buyers could benefit from homes discounted by at least 30% compared to market prices.
Because life's complicated enough
Persona Homes offers planning, moving and aftercare support so you arrive at your new home ready to thrive.
We care about you
Your priorities are our priorities, and we’ll work with them to help you find your ideal home.
We keep hassle to a minimum
Buying a house can be stressful, so we offer assistance every step of the way to keep you on track.
We don't do hidden costs
You won't be hit by any nasty surprises - we're completely upfront about all costs and fees.
We work around your commitments
Fit buying a house around your daily life with flexible viewing times and virtual tours.
We'll always have your back
Dedicated aftercare teams provide continuous support after you've moved in.
We guarantee quality
Persona Homes was recently awarded What House Silver Award for 'The Best House'
Don’t just take our word for it
Let our homeowners tell you what they love about Persona Homes
We fell in love straight away, the homes are so different, I haven’t seen anything similar in the area. Andrea (our Persona Host) was amazing too.