New build homes: Designed to cost less
When you buy a home, it’s not just the purchase price that matters. Every day costs like heating, hot water and lighting all add up. That’s where a new Persona home can really make a difference.
At Persona Homes, our homes are built to be cheaper to run, comfortable to live in and better for the environment. Thanks to modern building standards and smart energy-efficient design, you can enjoy lower bills from day one, without changing how you live.
Built for energy efficiency
Our modern new-build homes are designed with energy efficiency at their core.
According to the latest 'Watt a Save' research from the Home Builders Federation and Octopus Energy, 87% of new build homes achieve an A or B EPC rating, whereas fewer than 5% of older homes reach the same standard.*
That difference comes down to the features built into today’s new homes, including:
Modern, energy-efficient heating systems, saving you the cost of replacing an outdated boiler
Double or triple-glazed windows to reduce heat loss and keep noise out
High levels of insulation help homes stay warm in winter and cooler in summer
Advanced building materials that reduce the risk of damp
Water-saving taps and fittings, plus water meters for easy monitoring
Brand new plumbing, meaning fewer surprises and lower maintenance
EV and PV chargers are included in some of our homes to reduce the cost of charging your electric vehicle
Better for your bills...and the planet
New build homes don’t just save money. They also help reduce environmental impact.
An average A or B rated new build home produces around 2,179kg of carbon per year, whereas an older EPC D rated home produces around 3,266kg. Homes rated F or G can even produce up to 3,787kg.
Overall, new build homes can cut household carbon emissions by up to 74%* compared with older properties.
Using less energy as standard
Homes with an EPC rating of A or B use significantly less energy than older properties. An average A or B rated home uses around 11,599 kWh per year, compared to a typical EPC D home, which uses around 16,896 kWh. F or G rated homes, can use up to 19,540 kWh
That means modern new build homes can be up to 68% more energy efficient* than older homes, all without you needing to change your day-to-day habits.
Future proof your homes value
Energy efficiency isn’t just good for day-to-day living; it can also boost long-term value.
Research by Octopus Energy found that features such as heat pumps, solar panels, and electric vehicle charging points can add up to 6% to a home’s market value*. Upgrading an older property to match the energy efficiency of a modern new build, however, could cost between £23,100 and £83,000.
A smarter way to live
Choosing a new build home means:
Lower energy bills from the start
Reduced carbon emissions, without changing how you live
A warmer home in winter and cooler living in summer
Long-term savings and future-ready design
*Source: Watt a Save 2026, Home Builders Federation (HBF) and Octopus Energy.
Figures based on an average 90m² new build home achieving an A or B EPC rating, compared with a typical 90m² older home rated EPC D.
There's more
Keen to find out more?
Whether you’d like to book a viewing or simply have a quick introductory chat, our helpful advisory team would love to hear from you.