Taking yourfirst step

Looking for a new home in London? We have a great range of homes across the city, ready to make your own.

London offers
London offers

Put your savings into something more concrete

Managed to put away a little bit extra recently and wondering what you should spend it on?

Why not take your first step onto the property ladder?

It's even more affordable with shared ownership - we have brand-new London homes available and ready to move into now.

Anthology Wembley Parade


Brand new apartments from only £96,250 with shared ownership*

Just five minutes' walk from Wembley Park Station, this collection of stunning shared ownership homes boasts contemporary design, open plan living spaces with full-height windows, stylish kitchens with integrated appliances and private balconies.

Located in 'London's Borough of Culture 2020' and a regeneration hotspot, Anthology Wembley Parade is a great place to call home. There's excellent schools, shops, bars and restaurants in your new neighbourhood – and the iconic Wembley Stadium!

Freephone: 0800 030 8888

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External view of a development of new build London apartments at Anthology Wembley Parade
An open plan new build apartment living and dining area with dining table, sofa and full height window

Franklin Court


Homes with a view from £92,500 with shared ownership*

Situated centrally in Borehamwood Town Centre, Franklin Court is a collection of two-bedroom apartments ready to move into right away, all with allocated underground parking . Available exclusively with shared ownership, we have a variety of homes that offer stunning views of the surrounding Hertfordshire countryside. Book your viewing with our Persona host to check-it out yourself.

Freephone: 0800 030 8888

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Edgewood Mews


2 bedroom duplex apartments, from only £132,500 with shared ownership*

Discover award-winning apartments at Edgewood Mews - our two-bedroom homes not only have all private access on the new pedestrianized mews, but also come with fitted kitchen and integrated appliances. These homes will be ready to move into in 2022, but you can reserve yours today. Give us a call to find out more.

Freephone: 0800 030 8888

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CGI of a tree-lined new build mews street with people walking
An open plan living area in an apartment with wood effect flooring and full height windows

Union Park


2 bedroom homes starting from £97,500 with shared ownership*

Located within a semi-rural ribbon of green belt and overlooking the quiet waters of the Grand Union Canal, these 2 bedroom apartments are the perfect choice for first time buyers that are looking for a quiet place well connected to the city. Each home at Union Park come with allocated parking.

Enquire today, not many homes are left in this stunning location

Freephone: 0800 030 8888

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RUB1X


1 & 2 bedroom apartments from only £75,000 with shared ownership*

RUB1X offers homes in West London with a variety of modern features, including fully fitted kitchens with integrated appliances. Our apartments are spacious, with large-sized bedrooms and an open plan kitchen and living area that leads onto a balcony or terrace.

Located on Southall High Street, your new home will be at just a ten minute walk from Southall Station - set to benefit from amazing rail links across the capital with the opening of Crossrail.

Freephone: 0800 030 8888

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External CGI of RUB1X - a new build apartment building in Southall, London
An open-plan apartment living area with dining table, sofa and full height windows

Insignia Place, Woolwich


A 2 bedroom home from £121,250 with shared ownership*

Find out more about our this brand-new home at Insignia Place. A two-bedroom apartment minutes away from Woolwich Arsenal DLR Station with high specification finishes, luxurious light-filled rooms and a spacious balcony. Available exclusively with shared ownership and ready to move into straight away.

Freephone: 0800 030 8888

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Terms and Conditions

* Prices shown are based on a 25% share of the full market value of the property. Please see development pages for full details.

Keen to find out more?

Whether you’d like to book a viewing or simply have a quick introductory chat, our helpful advisory team would love to hear from you.